Disclosure: I received compensation for this post. All opinions remain my own and were not influenced.
My opinions may differ from others as well as those of the author.
How often do you browse Facebook, Instagram, Twitter or YouTube and see ads or videos of people promoting products? Have you ever wondered how they are able to afford and promote luxury items on a regular basis?
Have you ever wished you could do it too?
Do you wish that it was your product being promoted?
If you answered yes to any of these questions, The Ultimate Guide To Using Influencer Marketing is the book for you! This book provides an in depth look at the business world for influencers as well as for business owners. This read takes and in depth look into the influencer world with 29 chapters that are packed and overflowing with knowledge!
I was super excited to get my hands on a copy of this book. I love that the chapters are well organized and that it provides an in depth look that is easy to understand, even for new influencers and brands. It began by breaking down that we are all, in one way or another, an influencer and by breaking down the 3 most common types of influencers. It talks about the importance of each and discusses how each are beneficial to brands. If you are a brand, finding an influencer to work with has become super easy thanks to platforms like this influencer marketing agency being developed to help business and influencer alike work together on projects.
The first 14 chapters are specifically for brands, but I also found them useful and educational as an influencer. It discusses setting goals for campaigns, how social media affects influencers and brands, how to engage others with your content, how to maximize your exposure, how to pitch influencers, and so much more. I really appreciated that it walks you through each step from start to finish in detail. This is definitely helpful to new brands.
Chapter 15 on is dedicated to influencers. It takes a deep dive into our world, how to grow our audience, where to find new readers, and how to maximize views using social media. I actually really enjoyed the breakdown of each social media site and how I can use it to grow. There were some tips that I was already aware of, but I also gained a ton of knowledge for things that I had completely overlooked as well as things that I was clueless of prior to this read.
Overall, I found the book to be super helpful for both influencers as well as brands. It’s a great resource and is full of knowledge that will help both new and seasoned influencers/brands alike.
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